What is SEO? How Does Google Rank Websites?

July 17, 2023

SEO is a subject that everyone seems to know nothing about, yet everyone seems to know something about. Based on my 8 years of experience, today I will try to explain SEO, which stands for search engine optimization, in a simple way.

SEO is derived from the initials of the phrase “search engine optimization.” Although this concept was not initially coined by Google, Google now uses the term SEO.

With the increase in world population and people having easier access to technology, the number of internet websites has also grown. Even in niche categories, there are dozens, if not hundreds, of websites in almost every language. In order for people to easily find what they are looking for and access accurate and high-quality sources, these websites need to be ranked based on specific and ambiguous criteria. This is one of the main responsibilities of Google, which requires advanced and constantly updated algorithms. And it is these algorithms that determine the ranking of your website.

So, who is an SEO expert? An SEO expert is a trained professional who specializes in improving your visibility on search engines and keeps up-to-date with Google’s policies. Due to the relatively unknown nature of the field of search engine optimization, it is possible to come across many fake SEO experts. I envision an SEO expert as a technical director. Not every technical director is successful or can achieve success with a limited budget. Working with an SEO expert is a significant decision that can improve your website and save you time. However, along with these advantages, you should also make sure to research the potential harm that an irresponsible SEO expert can cause.

What is SEO-friendly software? I would like to briefly summarize this with the following points:

  1. Successful user experience
  2. Responsive design
  3. Performance criteria
  4. Functionality

In my opinion, the most important of these is user experience. User experience design focuses on the user’s interaction with the website rather than just designing the interface. It can be considered as a subcategory of on-page SEO. With Google Search Console, you can access a significant portion of your website’s on-page and off-page SEO reports and make adjustments based on these reports. As of 2020, the Console has also started showing the backlinks your site has received, reducing the need for optimization and reporting tools like Moz and SEMrush.

In this article, I have tried to provide information about search engine optimization. If you have any questions or concerns, please feel free to reach out to us through the contact page.